A technician's gloved hands pressing a tread depth gauge into a tire under a work light

Integrity beats speed.
Every time.

Training for shop owners, service advisors and technicians, built inside Champion Tire & Automotive in Durham, NC.

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Champion Tire & Automotive

An empty repair shop after closing, one bay lit

The standard is not what a business claims on its website.
It is what happens inside the shop when the owner is gone,
the schedule is full,
a repair becomes difficult,
and nobody is watching.
Champion University teaches that standard.

Three seats. One standard.

Service advisors

Every repair begins with a conversation. Explain the evidence, set honest expectations, and let the customer decide.

Phone skills, communication, delivery, certification

Technicians

Show what you see. Measure what you inspect. Never guess. Documentation that protects your credibility.

The DVI Bible, Technician Edition

Shop owners

Stop being the only system in your shop. Turn what is in your head into a standard your team runs without you.

Leadership, accountability, the Owner Edition

The inspection starts before the hood is opened.

Move the light over the car, or tap the parts. Every finding gets a photo, a measurement and an honest color.

A sedan on a lift with the front wheel removed

Front strutNo leaks

Front pads, 4 mmNext visit

Front rotorWithin spec

Tire tread, 2/32 inReplace now

0 of 4 findings documented

The climb to Champion Service Advisor Certification.

Eight courses, from Tier 1 to 30-Day Advisor Ready. Each one builds on the last, and you pass its test before the next. The final exam puts you in realistic scenarios with Champion GPT.

Start the climb free